Luotu Technology: China's headphone and headset market omni-channel sales will reach 218 million pairs in 2024, a year-on-year increase of 7.6%

According to recent news, according to the report data of RUNTO Technology, in 2024, the omni-channel sales volume of China's headphone and headset market will be 218 million pairs, a year-on-year increase of 7.6%; the sales revenue will be 42.8 billion yuan, a year-on-year increase of 9.8%.

From the overall development trend, China's headphone and headset market has maintained growth for five consecutive years, but the growth momentum has slowed down slightly compared with previous years. It is worth noting that each year's market selling points are unique, reflecting the dynamic changes and continuous innovation of the market.

Looking back over the past few years, in 2019, true wireless headphones officially launched an impact on mainstream wired headphones. This landmark event started a journey of change within the market.

In the following year of 2020, the technology of headphones was upgraded, bringing users a better user experience; in 2021, a new form of neck-hanging non-in-ear headphones emerged, injecting new vitality into the market.

In 2022, mid-to-low-end neck-hanging open-ear headphones entered the true wireless market with their unique advantages and got a share of the pie; in 2023, emerging social media channels and domestic headphones worked in both directions, further promoting the development of the market.

And under the torrent of generative AI in 2024, the application scenarios of headphones will be richer, and dark horse brands will create a storm in the high-end line, helping the market sales growth rate to outpace sales volume.

At the same time, the share of mid-to-high-end products has expanded significantly. According to online monitoring data from Luotu Technology, the sales share of the price segment above 500 yuan has expanded to 9.2%, an increase of 1.8% from 2023.