Luotu Technology: China's online sales of color e-paper tablets will soar 297.8% year-on-year from 2024

With the arrival of 2024, the color e-paper tablet market has ushered in its spring of development, significantly evolving from the previous black and white display to color display technology. Online monitoring data from Loto Technology revealed that since 2024, online sales of color e-paper tablets in China have soared by 297.8% year-on-year. The penetration rate of this color product in the entire market has reached 8.6%, an increase of 5.3 percentage points over the same period in 2023.

In particular, color readers have become a new highlight of the market this year, with their online sales increasing more than nine times compared to 2023.

The continuous advancement of technology, especially the third upgrade of E Ink Kaleido technology, has made the display brighter and clearer and the response faster, which provides strong technical support for the development of color e-paper tablets.

In terms of brand competition, Onyx ranked first with a market share of 65.4% thanks to its dual-line layout in the color office notebook and reader markets, followed by brands such as Bigme, iReader, Guowen and Guoyue.

Sales volume and changes of the top 5 brands of color e-paper tablets in China's online market from 2024 to date

Zikuai Technology