CouponFollow: TikTok MadeMeBuyIt hashtag has surpassed 30 billion views

TikTok’s impact on consumers

TikTok is the hottest social media platform that connects brands, celebrities and influencers with consumers in a particularly unique way. The #TikTok mademebuyit hashtag has been viewed over 30 billion times.

Brands and buyers are connected in an infinite loop

Once social media platforms embraced monetization, brands flooded consumers’ feeds with posts and ads urging users to buy their products.

TikTok purchases are driven by the connection brands have with their customers. Most brands do this by stripping away the polished imagery presented in other media marketing and showing real, behind-the-scenes content. Brands also participate in TikTok trends and collaborate with popular influencers to further connect with their customers. It works: 88% of respondents feel more connected to brands they discover on TikTok than they do elsewhere.

TikTok’s down-to-earth approach also increases consumers’ trust: Consumers believe that TikTok influencers are 8% more trustworthy than Instagram influencers.

When consumers feel more connected to a brand and trust it, they are more likely to buy that brand’s products. But when consumers engage with brands on TikTok, the relationship doesn’t end at the purchase stage. TikTok leads consumers to follow brands (27%) and influencers who promote brands (27%). It also inspires 25% of consumers to leave a review on a product they purchased.

Since consumers are already shopping on TikTok, brands and buyers are eager for the long-awaited official opening of TikTok Shops. When asked how they expect to use TikTok, 43% of consumers said they would shop from TikTok Shops more often than on Amazon, and 32% would buy more items from TikTok Shops than in physical stores.

However, only 4% of buyers said they were interested in purchasing a specific product on TikTok.

TikTok’s Trending Products

When it comes to sales on TikTok, the beauty industry takes the cake. Beauty products account for 25% of the most viewed videos on TikTok. These products include makeup, razors, body care products, and even breast stickers.

The second most popular product category on TikTok is home goods, accounting for 22% of the most popular videos.

The third most popular category was toys, accounting for 12% of views.

#TikTokMadeMeBuyIt

In a world connected by social media, TikTok excels in developing brand and buyer relationships. Brands have embraced TikTok’s rough-and-tumble vibe, welcoming users to peek behind the scenes and participate in the company’s backstage operations.