We Are Social: Global Digital Report 2023

We Are Social released the "Global Digital Report 2023". The latest data shows that people spend more than 2.5 hours a day on social platforms, 40 minutes more than watching broadcast and cable TV.

Over the past 12 months, average daily time spent online has fallen by 20 minutes to 6 hours and 37 minutes, a decrease of nearly 5%.

Young people aged 16 to 34 are more likely to visit social networks rather than use search engines when looking for brand information;

Social media advertising investment has more than doubled since the COVID-19 outbreak, reaching $226 billion by 2022;

The number of internet users who own at least one digital currency fell by 3% between July and October.

There are currently 5.16 billion Internet users and 4.76 billion social media users worldwide, accounting for 59.4% of the world’s total population;

The number of social media users worldwide increased by 3.0% year-on-year, equivalent to 137 million people;

Digital ad spending grew 15.2% year over year, an increase of $88 billion.

Other key figures:

Currently, there are 5.44 billion mobile phone users worldwide, equivalent to 68.0% of the world's total population;

In 2022, the number of mobile phone users will increase by 3.2% year-on-year, equivalent to 168 million people;

There are 5.16 billion Internet users worldwide, equivalent to 64.4% of the world's total population;

In 2022, the number of Internet users increased by 1.9% year-on-year, equivalent to 98 million people.

Data shows that short videos continue to be popular. For marketers, it is time to embrace short videos and try out new features of the platform. Social e-commerce will gain greater traction in 2023.

The demise of third-party cookies is imminent. Marketers will need to overhaul their performance metrics in 2023, with a general shift toward collecting first-party data and using contextual marketing. Understanding who your audience is, where they are active online, and how they interact with brands on the web will be an important part of strategy building in 2023 and beyond.

Thanks in part to Generation Z’s love of subtitles, it’s now common for short-form video content on the internet to have subtitles. Social platforms are continuing to invest in these accessibility features, but there’s still a long way to go. A 2022 survey of consumers with disabilities found that 42% of respondents were unable to complete an online purchase due to an inability to access a website or app.