Socialinsider: Retail Social Media Industry Report 2022

The 2022 Retail Social Media Industry Report provides data analysis on retail brands on Facebook, Instagram, and Twitter. Here are 10 key takeaways:

1. Photos are the most shared type of content in the retail industry across all platforms.

2. Instagram remains the most engaging media type.

3. In the past 12 months, retail brands shared 55.92% of photos, 25.13% of albums, 13.61% of videos, 4.78% of links and 0.54% of updates on Facebook.

4. The most popular type of content on Facebook is photos, followed by albums and videos.

5. The most popular type of content on Twitter is video, followed by images and links.

6. Updates are the most common type of content shared by retail brands on Twitter, accounting for 62.2% of total posts.