Xiaomi: Xiaomi's omni-channel payment amount has exceeded 20 billion yuan in the 618 e-commerce promotion in 2024

According to recent news, during the annual 618 e-commerce promotion period, major mobile phone manufacturers are competing for prices. The discounts offered by manufacturers, combined with various coupons on e-commerce platforms, can help consumers save thousands of yuan when buying a new phone.

Recently, Xiaomi’s official Weibo account released the latest 618 battle report. As of 12:00 on June 14, Xiaomi’s 618 omni-channel payment amount exceeded 20 billion yuan, breaking Xiaomi’s 618 promotion record over the years.

It is understood that the battle report data statistics time started from 20:00 on May 20, and it exceeded the 20 billion mark in less than a month. It is not an exaggeration to describe it as a "hot sale".

Xiaomi said that Xiaomi 618 brought 1.3 billion yuan in profits, with mobile phones offered at a maximum discount of 1,000 yuan.

It is reported that almost all Xiaomi mobile phones in all price ranges are participating in this year's 618 promotion. In addition to the folding screen flagship MIX Fold 3, there are also the Xiaomi 14 series, Redmi K70 series, and Redmi Turbo 3.

Among them, the entire Xiaomi MIX Fold 3 series has a discount of 1,000 yuan, the entire Xiaomi 14 series has a discount of 300 yuan, and the Xiaomi 14 Pro series has a discount of 400 yuan.

In addition, Xiaomi's air purifiers, smart door locks, hair dryers, cameras, wearables, home appliances, smart small appliances and other products also have discounts of varying degrees during this year's 618.

Zikuai Technology