Qimai Research Institute: China's application rankings in May 2023

In the May popular app revenue list, there are 4 new apps, 2 more than last month. It is worth mentioning that among the 4 new apps, 3 are online audio platforms that provide "radio dramas" and "audio books", namely "Maoer FM", "Manbo" and "Qingting FM" . Among them, "Manbo" under Youka Interactive is a platform mainly for young user groups. This month, it has launched a number of exclusive radio dramas, enriched the content library, and launched the "520 New Summer Event", and its ability to attract money has increased significantly this month.

From the perspective of the categories of the apps on the list, the entertainment category has the largest number of products on the list, with a total of 8 apps on the list. There are a total of 6 social apps on the list, ranking second. This month, the long video platform "Mango TV" has risen by 5 places compared to last month, and the ranking increase is quite obvious. Since the launch of "Riding the Wind and Waves 2023" in May, many related topics have been on the hot search list one after another, and many variety shows such as "Longing for Life 7" and "Girls' Reasoning Club" have been launched one after another. The high-quality content has attracted a large number of users to pay, and the performance of attracting money is eye-catching.

In terms of the manufacturers of apps on the list, Tencent is still the manufacturer with the most apps on the list , and continues to lead the app revenue rankings, with a total of 8 apps on the list. Next is Alibaba and ByteDance, with a total of 3 apps on the list.

In general, in the download list of popular apps in May, "Jianying" and "Ele.me" seized the "May Day" and other nodes and gained significant volume through various marketing methods; in the revenue list, the competition among the top apps was intense, but "Mango TV" attracted users' attention with its high-quality content, and its ability to attract money increased greatly, and its ranking rose by 5 places. This month, the online audio platform has made significant efforts, and the ability to attract money has been significantly improved this month, and 3 online audio platforms have successfully entered the list.