Counterpoint: Total shipments in India's mobile phone market in Q1 2023 were 31 million units, down 19% year-on-year

Recently, according to a report released by market research firm Counterpoint Research, the total shipments of the Indian mobile phone market in the first quarter of 2023 were 31 million units, a year-on-year decrease of 19% , setting a new record for India's single-quarter decline.

The brand information is as follows:

Samsung:

Samsung maintained its leading position in the Indian smartphone market for two consecutive quarters in Q1 2023 with a 20% share .

Samsung's 5G phones account for 24% of all 5G phones, with the Galaxy A series contributing 50% of shipments .

vivo:

vivo also maintained the second position with 17% market share in the first quarter of 2023. Despite a 3% year-on-year decline, the company's strong omnichannel presence and cost-effective pricing helped the OEM maintain its position.

Millet:

Xiaomi saw a significant decline compared to the first quarter of 2022, falling to third place with a 16% share in the first quarter of 2023. This was a 44% year-over-year drop, the largest drop ever for the brand.

The decline was due to weak demand in the sub-INR 10,000 segment, Xiaomi's over-reliance on online channels and a confusing product portfolio.

OPPO:

OPPO ranked fourth in the Indian smartphone market, with a year-on-year growth of 9% and a share of 12% . The brand has been continuously expanding its shipments in the high-end market, with a special focus on the mid-to-high-end market (INR 20,000-30,000), which has the fastest growth among all brands, with a year-on-year growth of 144%.

realme:

Realme's year-on-year decline of 52% in Q1 2023 caused the brand to slip to fifth position with a 9% share. Realme continues to face challenges such as increased inventory and unfavorable market conditions in the sub-INR 10,000 segment. It is now focusing on offline retail to expand its consumer base.

OnePlus:

OnePlus was the fastest growing brand, growing 72% year-on-year in Q1 2023, thanks to strong demand for its OnePlus Nord CE 2 Lite and the newly launched OnePlus 11 series.

OnePlus' Nord CE 2 Lite 5G was the best-selling model in the first quarter of 2023. It ranked second in the high-end market (INR 30,000 to INR 45,000 or approximately US$370-550) with a 30% share. In addition, the brand actively expanded its offline layout and opened experience stores in multiple cities.

apple:

Apple grew 50% year-over-year and captured 6% share in the first quarter of 2023. The brand maintained its leadership in the overall premium segment (above INR 30,000) and the ultra-premium segment (above INR 45,000, approximately $550) with market shares of 36% and 62%.

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