CINNO: 2019 OLED Smartphone Brand Domestic Sales Ranking

According to CINNO Research's monthly domestic mobile phone sales monitoring data, the sales volume of OLED smartphones in the domestic market in 2019 was about 140 million units, a year-on-year increase of 20.2%. The top three sales were OPPO (including realme), Huawei (including Honor), and vivo (including IQOO), and the total shipments of the three companies accounted for 74.2% of the domestic smartphone market. Among them, Huawei (including Honor) OLED smartphone sales ranking jumped from fourth in 2018 to second in 2019.

Data source: CINNO Research Monthly China Smartphone Sales Report

In the Chinese smartphone market in 2019, OPPO (including realme) sold approximately 40.5 million OLED smartphones, with a market share of 29.6% and a year-on-year sales growth of 11.0%, still firmly sitting at the top of domestic OLED smartphone sales.

The top three best-selling OPPO OLED models in 2019 were Reno, R17, and R15X. The sales of the top three models accounted for 46.8% of OPPO's domestic OLED smartphone sales.

In 2019, Huawei (including Honor) sold about 36 million OLED smartphones in the Chinese smartphone market, with a market share of 26.4% and a year-on-year sales growth of 267.9%. The domestic OLED smartphone sales ranking jumped from fourth in 2018 to second in 2019.

In 2019, Huawei's top three OLED best-selling models were P30, P30 Pro, and Nova 5 Pro. The sales of the top three models accounted for 59.3% of Huawei's domestic OLED smartphone sales.

In 2019, vivo (including IQOO) sold about 25 million OLED smartphones in the Chinese smartphone market, accounting for 18.2% of the market share, and its sales volume decreased by 15.9% year-on-year. The domestic OLED smartphone sales ranking dropped from the second place in 2018 to the third place in 2019 after being surpassed by Huawei.

The top three best-selling vivo OLED models in 2019 were X27, X23, and Y7s. The sales of the top three models accounted for 52.5% of vivo's domestic OLED smartphone sales.

In the Chinese smartphone market in 2019, Xiaomi (including Redmi) sold approximately 14.8 million OLED smartphones, with a market share of 10.8% and a year-on-year sales growth of 96.3%. The domestic OLED smartphone sales ranking rose from fifth in 2018 to fourth in 2019.

The top three best-selling Xiaomi OLED models in 2019 were Redmi K20 Pro, Xiaomi 8, and Xiaomi 9. The sales of the top three models accounted for 48.5% of Xiaomi's domestic OLED smartphone sales.

In the Chinese smartphone market in 2019, Apple sold approximately 10.4 million OLED smartphones, accounting for 7.6% of the market share, and its sales volume decreased by 30.5% year-on-year. The domestic OLED smartphone sales ranking dropped from fourth place in 2018 to fifth place in 2019, surpassed by Xiaomi.

In 2019, the top three best-selling Apple OLED models were iPhone XS Max, iPhone X, and iPhone 11 Pro Max. The sales of the top three models accounted for 73.2% of Apple’s domestic OLED smartphone sales.

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