comScore: Mobile apps account for half of users’ digital media consumption time

There is no doubt that the Internet is now mainly mobile media. ComScore data shows that in May 2014, 51% of digital media consumption time was spent on mobile apps. In terms of devices, users spent 60% of their time on mobile terminals, while this proportion was only 50% a year ago.

In terms of different categories, the impact of mobile Internet is greater than the overall. 96% of digital radio broadcasts come from mobile phones. Mobile usage of maps, photos and messages also accounts for more than 90%, while 71% of social network usage time comes from mobile terminals.

Mobile Internet is a huge opportunity for brands and web and APP developers. For these companies, they need to find a source of income. Either payment or advertising. Payment depends on the attractiveness of value-added services and service capabilities to users, while advertising depends on changes in technology and forms, as well as advertisers' acceptance of mobile marketing.

via: 199it compiled from comcore