Liu Chunning, President of Alibaba Digital Entertainment: We have over 100 partners and the first game will be launched soon

After the official announcement of the launch of the mobile game platform at the Game Summit on the 8th, Liu Chunning's phone kept ringing, "They were all content providers who came to discuss cooperation.

According to preliminary statistics, there are already more than 100 content providers that have had relatively in-depth cooperation contacts with the Digital Entertainment Business Group, more than 20 have deep cooperation intentions, and some joint game operations have also been negotiated.

It has been revealed that the first game of Alibaba's mobile game platform will be launched on Taobao Mobile in the near future.

Alibaba already has a very strong user base, with 700 million Taobao registered active users, 900 million Alipay registered users, and the cumulative number of mobile Taobao users has exceeded 400 million. On Singles' Day, the number of active mobile Taobao users reached 127 million. In fact, the entire Alibaba Group has already made new arrangements in the field of wireless Internet, and also hopes to provide greater distribution capabilities and ecological chain construction for mobile games.

The mobile game platform launched by Alibaba adopts a 2:8 profit-sharing model, which has greatly increased the enthusiasm for cooperation in the industry. Alibaba will provide free services to stand-alone game partners in the first year, and the jointly operated games adopt an 8:2 profit-sharing model, with Alibaba only taking 20% ​​to cover costs and user incentives.

This has greatly increased the enthusiasm of game content providers to cooperate. Senior game developer Cheng Tianshu could not hide his attention to Alibaba's mobile game platform when he was interviewed by reporters. "It's hard to say about other things for now, but the increase in the profit sharing ratio to 70% is still very attractive. After all, this is the most direct income and profit. In addition, the overlap between online shopping users and game users is very high, and the intensified industry competition is definitely good for us."

Chen Xiaojiang, vice president of operations at Shanghai Fangcun Information Technology Co., Ltd., praised the post on Weibo, "I need 999 likes." Wang Huijuan, founder of Time Media, also said, "The State Council has just temporarily lifted the 13-year ban on the sale of game consoles, and Alibaba has announced its entry into the mobile game market, challenging gaming giant Tencent with a 2:8 split policy. The Chinese gaming industry is about to undergo a major transformation!"

What is noteworthy is that, stimulated by the positive news of Alibaba launching a mobile game platform, the mobile game concept stocks in the Shanghai and Hong Kong stock markets rose sharply yesterday.

Previously, Tencent swept the domestic game market with its huge QQ user resources and strong copycat model. But on the other hand, the practice of taking over the entire industry chain has made game companies suffer.

Tencent monopolizes nearly half of the game market. In the first three quarters of this year, Tencent's game revenue reached 23.5 billion yuan (accounting for 54% of Tencent's total revenue), which exceeds the total revenue of the five online game companies ranked second to sixth in the market, including NetEase, Shanda, Changyou, Perfect World and Giant.

However, many developers did not grow along with the development of Tencent's game business. Most of the market revenue was taken away by Tencent, and many developers made little profit. Chen Haozhi, CEO of Chukong Technology, once publicly stated that the share ratio given by Tencent to developers is generally below 30%. If a developer is promised a share of 50%, various handling fees and channel fees will be charged.

Globally, Apple only takes 30% of the revenue from its core ecosystem; in Japan and South Korea, despite having very strong game platform application providers and developers, most game companies can get 50% of the revenue. However, Tencent takes up to 90% of the revenue, and many excellent content providers can only get 10% of the revenue.

"Alibaba launched the mobile game platform in the hope of building a healthier, more win-win and open industrial chain with content providers," said Liu Chunning.