Omnico: Survey results show that 54% of smartphone users will purchase books, DVDs and games through mobile devices

Omnico: Survey results show that 54% of smartphone users will purchase books, DVDs and games through mobile devices

Omnico recently released a survey showing that 54% of smartphone online shoppers would buy books, DVDs and games through their mobile devices, 53% would buy movie tickets, 44% would buy electronics and accessories, and only 12% would buy food.

42% of respondents search for clothing products on their smartphones, while 57% search for electronics and compare prices and read reviews before buying.

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