Gartner: Global mobile advertising market to reach $11.4 billion in 2013

According to Gartner's forecast, the global mobile advertising market will reach $11.4 billion in 2013, up from $9.6 billion in 2012, and will reach $24.5 billion in 2016. The rapid growth of the mobile advertising market has brought many opportunities to developers, advertising networks, mobile platforms and communication service providers.

Due to the rapid popularity of smartphones and tablets, as well as the rapid migration of user computer behavior, the growth of the mobile advertising market is beyond imagination. The rapid growth of mobile advertising will come at the expense of advertising revenue of print media, especially local newspapers. With the growth of mobile Internet users and the diversification of user structure, the advantage of mobile advertising in easily segmenting the market makes it easier for advertisers to recognize it.

In the Asia-Pacific market, Japan and South Korea have an early start in mobile advertising and have developed to a high level. The rapid growth of China and India will also add new impetus to mobile advertising in the region in the next few years. The mobile advertising market in North America and Western European countries will benefit from advertisers' integrated marketing. Latin America, the Middle East and Africa will benefit from the development of technology and economic growth in the region.

In terms of mobile advertising styles, mobile search advertising, including paid bidding locations on mobile maps, and various forms of AR will be the main driving force for the future growth of the mobile advertising market. Gartner believes that mobile display advertising revenue will grow and gradually gain a dominant position. In-app advertising is still more popular than mobile web advertising, but Gartner believes that mobile web advertising will take the lead starting in 2015.
What is worth noting is the advertising fees that developers spend to promote their apps, namely paid discovery, which is one of the most noteworthy aspects of the mobile development advertising economy.

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