How to use visual social media for marketing interactions

Pinterest has always been a new social media based on interest graphs that everyone pays close attention to. It presents beautiful pictures in a waterfall-like mode, which has won the love of many users. Brands are also paying close attention to Pinterest. It can not only bring surprising traffic to their websites, but also everyone is eager to find their potential consumers better through Pinterest. Two marketing cases of Huaban.com, the largest waterfall-like website in China, also give us some inspiration.

Recently, the French department store Galeries Lafayette, which has a history of 140 years, opened a brand account on Huaban.com, conveying and displaying the brand history, street snap culture and other contents of Galeries Lafayette to the majority of netizens. To celebrate the grand opening of its flagship store in Beijing, Galeries Lafayette has locked Huaban.com as the online sharing and publishing platform for the "Fashion Is You" fashion mix-and-match competition. Fashion lovers all over China can participate in the "Fashion Is You" competition through Huaban.com and Galeries Lafayette stores, and compete for the chance to go to Paris to participate in the Galeries Lafayette fashion festival and the grand opening party of Galeries Lafayette in Beijing. The event has gained high popularity through the interactive method of combining online and offline, and the novel display form of picture waterfall flow. Through the innovative online interactive form of Tupu social networking sites, the brand of Galeries Lafayette has been greatly promoted, and it has also opened up a new model of cooperative marketing between domestic Tupu social networking sites and brands.

Huaban.com has also started exploring feasible interactive marketing models and has made some innovative attempts. Earlier this year, it cooperated with Porsche to use static visual marketing to quickly and widely spread the Porsche brand and release an advertising effect that left a deep impression on consumers. According to Porsche, Huaban.com's marketing campaign received publicity and coverage from nearly 50 media outlets, with a total Weibo coverage of 15,499,987 Weibo fans, giving Porsche Cayma an excellent and large-scale exposure.

If the cooperation with Porsche is a perfect commercial test, then the cooperation with Galeries Lafayette is a more in-depth communication, promotion and innovative marketing.

The inspiration that visual social media online marketing activities bring us:

1. Brand owners can use visuals to convey brand culture and product features to users, find the users they want to reach through interests, and study their interests and preferences.

2. The waterfall-style presentation of pictures can give full play to your creativity and inspiration to design unique marketing activities and advertising effects.

3. Combine external links. The image social networking site provides external links to the image source site. You can find your potential users through the images on the petals, bringing more traffic and attention to the event official website.