comScore: Facebook page visits in June 2011 were only 467 billion

On August 29, 2011, comScore, a leading global market research company, said that in June this year, the page visits of the social network Facebook were only 467 billion times, instead of the 1 trillion times previously announced by Google DoubleClick advertising service.

A few days ago, Google released data through its DoubleClick advertising service, saying that in June, Facebook's page visits reached about 1 trillion times. However, the well-respected comScore company recently released statistics that differ from DoubleClick, claiming that the page visits of the world's largest social network were only 467 billion times.

They use different research methods to collect data. But which data is more reliable, comScore or Google? DoubleClick uses traffic data from Google Analytics, which is currently a popular website statistics tool used by webmasters around the world. The data includes traffic and other data. DoubleClick also uses comprehensive data from other Google software such as Toolbar, as well as third-party research data. ComScore uses data submitted by more than 2 million users worldwide. They collect and record traffic and other data from more than 1 million domain names and submit them to the company anonymously.

According to comScore, Facebook is still the most visited website. Google ranks second with only 260 billion visits. Facebook did not comment on these statistics, but repeatedly emphasized that the social network "has more than 750 million active users per month."

In May of this year, Google became the first web property in the world to surpass 1 billion unique visitors. Microsoft came in second with 905 million unique visitors.