Canalys: Global smartphone market shipments reached 330 million units in Q4 2024, a year-on-year increase of 3%

According to the latest research from market research firm Canalys, the global smartphone market grew by 3% in the fourth quarter of 2024 to 330 million units, marking the fifth consecutive quarter of growth .

Among them, Apple, Samsung and Xiaomi continued to occupy the top three positions in the market, demonstrating strong competitiveness .

Apple performed particularly well during the quarter, topping the list with 23% market share, driven by its growth in emerging markets such as India and Southeast Asia.

Samsung followed closely behind with 16% market share, but its shipments declined this quarter.

Xiaomi maintained its third position with a market share of 13%, and was the only brand among the top three to achieve year-on-year growth, mainly due to its strong performance in the domestic market and the success of its globalization strategy .

Transsion and vivo ranked fourth and fifth respectively, benefiting from the recovery of emerging markets in the Asia-Pacific region.

Global smartphone shipments will reach 1.22 billion units in 2024, a year-on-year increase of 7%. Apple surpassed Samsung for the second consecutive year, consolidating its market leadership.

"Apple has seized growth opportunities by expanding its channel reach and presence in Asia Pacific and leveraging aggressive marketing and branding strategies," said Canalys analyst Le Xuan Chiew.

Zikuai Technology