Kepios: By 2023, there will be 4.88 billion people using social networks on a long-term basis, a year-on-year increase of 3.7%

According to recent news, consulting firm Kepios released its latest quarterly survey report, pointing out that there are nearly 5 billion people active on social networks around the world.

Specifically, there are currently 4.88 billion people in the world who use social networks on a long-term basis, a year-on-year increase of 3.7%, accounting for 60.6% of the world's population.

At the same time, the number of social network users worldwide is gradually approaching the 5.19 billion Internet users in the world.

As the number of users increases, the time they spend using social networks and the number of platforms they use are also increasing.

According to the information shown in the report, global social network users use an average of 7 platforms, and the time users spend on social networks every day has increased by 2 minutes compared with previous years, reaching an average of 2 hours and 26 minutes.

Some people point out that the increasing share of social networks among netizens means that young people prefer to use social media to get news and communicate, which will squeeze the living space of traditional media.

Zikuai Technology