Luotu Technology: Global projector market shipments reached 9.396 million units in the first half of 2024, a year-on-year increase of 4.5%

According to RUNTO data, the global projector market shipments reached 9.396 million units in the first half of 2024, a year-on-year increase of 4.5%. The competition landscape of the global projection market is mainly composed of traditional foreign brands, mainstream mainland brands and cross-border mainland brands. However, the influence of traditional foreign brands is gradually weakening. Among the TOP10 brands in the first half of 2024, they only occupy three seats.

Epson still holds the top spot in global market sales , while BenQ and ViewSonic have dropped to seventh and tenth place respectively.

Shipment share of major brands in the global projector market in the first half of 2024

Mainland China's mainstream brands are currently in the second tier. Among them, XGIMI ranks second in the global overall market and first in the global home market. Xiaomi and JMGO rank third and fourth respectively . They mainly rely on the domestic market, but are also actively accelerating the expansion of overseas markets.

In addition, with the acceleration of overseas layout, the international influence of brands such as Hisense, Dangbei, and Xiaoming is also gradually increasing.

Mainland China remains the world's largest projector market, with a market share of 35.1% in the first half of 2024. North America and Western Europe follow closely behind, occupying the second and third places in the global projector market, with shipment shares of 20.3% and 17.8%, respectively.

Zikuai Technology