Sensor Tower: 2023 Streaming Media Application Report

Sensor Tower has released its 2023 Streaming Apps Report. The world of streaming is a dynamic and ever-changing arena, with companies constantly adapting their strategies to stay ahead of the competition. Recent data reveals trends in user demographics for major streaming apps.

Disney+ attracts mature audiences – a successful pivot in advertising strategy

Disney+ embodies an effective advertising strategy by appealing to mature audiences. Disney+ initially focused on family-friendly content and later strategically increased advertising spending on platforms such as Facebook, Instagram, and popular websites favored by mature audiences.

The lesson from other streaming platforms is clear, understanding and targeting your audience can significantly impact both specific groups and overall growth. This becomes even more important during times of high inflation, as reaching customers with higher disposable income becomes a priority.

Pluto TV capitalizes on platform popular with young people

Pluto TV is making waves in the streaming industry with its targeted advertising strategy. By significantly increasing its ad spending on platforms popular with younger viewers, such as Hulu and TikTok, Pluto TV is stepping up its competition with platforms like Netflix and Disney+, which now offer lower-cost, ad-supported subscription services.

Notably, Pluto TV increased its investment in TikTok, one of the top five apps Netflix users spend the most time on in the U.S., demonstrating a keen understanding of inter-app usage dynamics. This insight has the potential to significantly change advertising strategies. This is a valuable reminder for app publishers and streaming competitors.

As the streaming industry continues to evolve, the lessons learned from Disney+ and Pluto TV’s strategies will undoubtedly resonate with other streaming platforms and app publishers.

Going forward, the ability to adapt and innovate as audience preferences change will be critical.