Apple Financial Report: Apple's revenue in Q3 of fiscal year 2023 was US$81.797 billion, of which the Americas market contributed US$35.383 billion

As the headquarters of Apple, the sales volume of iPhone in the US market has always been considerable. A previous report revealed that there are 167 million iPhone users in the US market, which is 23 million more than the 144 million Android users .

Not only that, the American market has always been Apple's main source of revenue, accounting for about 40% all year round . Apple's financial report shows that in the third quarter of fiscal year 2023 ending July 1, the American market contributed $35.383 billion of the $81.797 billion in revenue, far higher than markets such as Europe. In the second quarter, the American market contributed $37.784 billion of the $94.836 billion in revenue.

However, this situation may change next year, according to the third round of special annual survey data from Business Insider (BI). Due to the uncertainty of the economic situation and the extension of the mobile phone update cycle, many users in the US market will continue to use old mobile phones instead of upgrading to iPhone 15. It is expected that iPhone sales in the US will stagnate next year.

However, the survey also emphasized that although iPhone sales will decline, Apple's revenue is still expected to increase . This is mainly because consumers prefer to buy the higher-priced Pro Max series, which to a certain extent ensures that Apple can maintain a high level of income when facing sales pressure.

In addition, the survey found that the proportion of users who decided to switch to Android was much higher than those who switched to Apple, and many users also expressed plans to reduce value-added services such as iCloud and Apple TV+ .

According to forecasts from several investment banks, iPhone 15 shipments will be between 70 million and 80 million units , lower than the more than 90 million units of iPhone 14 in the same period last year. According to the latest data released by IDC, global smartphone shipments in 2023 are expected to decrease by 4.7% year-on-year to 1.15 billion units, a decade low .

Zikuai Technology