Qimai Research Institute: China's mobile application rankings in March 2022

Competition in the popular app download list in March was quite fierce, and the rankings of many apps fluctuated greatly . The top three app download lists were "Personal Income Tax", "Tencent Meeting" and "National Anti-Fraud Center".

In terms of product categories, photography and video applications performed particularly well in March , with a total of 6 products successfully listed; followed by shopping applications, with a total of 5 products successfully listed. It is worth mentioning that due to the impact of the epidemic, the rankings of products related to online office have improved significantly in March, among which "WeChat for Business" is a new application on the list, "Tencent Conference" has risen by 27 places compared with the previous month, and "DingTalk" has risen by 20 places compared with the previous month.

From the perspective of manufacturers, Alibaba has a total of 8 applications on the list, making it the manufacturer with the most products on the list , followed by Tencent with a total of 5 products on the list; among them, Alibaba's "Tao Te" performed particularly well, successfully jumping into the top 30 of the download list with an estimated download volume of more than 2.5 million. Its "Anniversary Free Order Event" launched on March 19 has received a lot of attention.

In the revenue list, the top 5 have remained the same for 11 consecutive months, and are still "Tik Tok", "QQ Music" and "iQIYI, Youku and Tencent Video".

Judging from the categories of the apps on the list, social apps unsurprisingly ranked first, with a total of 8 apps; followed by entertainment apps, with a total of 7 apps; in terms of the manufacturers of the apps on the list, Tencent's apps are far ahead in terms of their ability to make money , with a total of 8 apps on the list, which is consistent with last month; followed by ByteDance and Alibaba, with 2 apps each on the list.

Looking at the app rankings in March, the download rankings and revenue rankings have been more or less affected by the epidemic : many apps represented by "DingTalk", "Tencent Meeting" and "WeChat for Enterprise" in the download rankings have gained significant volume during the epidemic; taking "CamScanner" in the revenue rankings as an example, its ability to attract money has been significantly improved during the epidemic by launching a new function of "improving the efficiency of home learning".