CNNIC: The 45th Statistical Report on the Development of China's Internet in 2020 - Social Applications

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As of March 2020, WeChat Moments and Weibo The usage rates were 85.1% and 42.5% respectively, up 1.7 and 0.2 percentage points respectively from the end of 2018; the usage rate of QQ Space was 47.6%.

In 2019, social products continued to innovate, social elements promoted traffic monetization, social platforms helped social welfare, and the social network ecosystem continued to improve.

Social products are innovative and rich, meeting the diverse needs of users. First, social and video integration increases user usage time and In terms of stickiness, new social products or functions such as audio, short video, and live broadcast have emerged, such as "Duoshan" based on short videos, "Zhiya" and "Yinyu" based on sound, and Zhihu's live broadcast function. Second, companies have explored the market segmentation of social relationships. According to the closeness of the relationship, products with different social depths such as stranger relationship and "like friends" have emerged, such as Tencent , Momo Sohu has launched a number of anonymous social apps. , and Weibo have successively launched shallow interactive social products such as "Fox Friends" and "Oasis".

Social elements boost traffic monetization and expand platform revenue channels. First, social elements boost the production of high-quality content, thereby increasing revenue. For example, Toutiao provides social group services, and creators can establish paid social groups to obtain creative income. Second, social e-commerce continues to expand digital consumption channels. Social platforms have established a wealth of connection channels for multiple types of users, such as brand accounts, self-media accounts, celebrity KOL accounts, personal user accounts, etc., which has driven social e-commerce to continue to maintain rapid growth.

Social platforms are playing a greater role in public welfare and their social value is expanding. Social platforms have played a huge role in promoting the spread of public welfare activities and have become an important source of public welfare donations. In the first half of 2019, the total amount of donations raised by the 20 Internet public fundraising information platforms designated by the Ministry of Civil Affairs exceeded RMB 1.8 billion. Among them, Tencent Charity and Weixin Charity all used social platforms to support public welfare and charity donations. In the fight against the new crown pneumonia epidemic, hundreds of millions of users followed the latest epidemic situation, obtained prevention and treatment services, and participated in public welfare donations through Weibo. As of February 4, 2020, the proportion of epidemic-related topics on Weibo's hot search list exceeded 60%.

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