App Annie: Global Mobile App Index Rankings in May 2020

Global Popular Apps

In the global app download list in May, TikTok still ranks first, and Facebook's social communication products rank 3-6. Two cloud video conferencing software Zoom and Hangouts Meet are still in the top 10, and Hangouts Meet continues to make efforts with the help of Google's ecosystem, with great stamina. After entering the top 10 for the first time in April, its ranking in downloads rose by 3 places in May. Snapchat increased its promotion efforts in markets such as India, the United States, and Saudi Arabia in May, and its download ranking also rose by 3 places. Aarogya Setu, which has newly entered the top 10, is a COVID-19 related health care, guidance and assistance application launched by the Indian government in early April.

In the revenue list, TikTok still holds the top spot with its in-app purchase monetization products such as DOU+ and live streaming, and BIGO LIVE of Joyy Group has also risen slightly to 9th place. Long videos still account for half of the top 10 in the revenue list. Among them, two Chinese long video applications , Tencent Video and iQiyi Video, have already tried their hand at overseas business, which is worth looking forward to.

Global Popular Games

Among the top 10 global game downloads in May, "Cut My Duck" launched by Israeli casual game manufacturer Crazy Labs topped the list and entered the top 10 of the total game download list in iOS app stores in 96 countries around the world. This game closely follows the current ASMR (Autonomous Sensory Meridian Response) trend that is loved by post-95s. It focuses on cutting kinetic sand with knives, and is equipped with exquisitely designed sounds and mobile phone vibration feedback, so that players can get a simple and pure decompression experience. The gameplay is similar to another game Soap Cutting launched earlier by Crazy Labs. Another hyper-casual game "Assassin's Action" that rose 5 places to 9th place comes from Turkish casual game manufacturer Ruby Games. This game has been launched for 9 months. While the number of downloads is soaring, it has also achieved a considerable amount of in-app purchase income with the help of VIP subscription (US$6.99) and ad-free (US$2.99).

Among the top 10 global game revenue rankings in May, Pokémon GO jumped 6 places to 4th place, which may be related to its "Remote Raid Passes" launched in late April. During the COVID-19 period, this new paid feature allows players to fight with other nearby players without leaving home. Tencent's "Honor of Kings" and its overseas version Honor of Kings still remain at the top of the list, and PUBG MOBILE rebounded 2 places to 5th. In contrast, as the domestic epidemic effect weakened, the revenue ranking of "Peace Elite" also declined. Lilith's "Rise of Nations" entered the top 10 again after a gap of 3 months.

Popular apps in the Chinese mainland market

Tencent occupies 4 seats in the top 10 Chinese app download list: Tencent Conference still tops the list, and WeChat , Tencent Video , and Weishi all rise in the rankings and enter the top 10. Pinduoduo ranks third and becomes the only e-commerce app in the top 10. The top 10 revenue list has not changed, and is still dominated by content apps, 5 of which are long video apps.

Popular games in the Chinese mainland market

The top 10 games in China's game download list in May changed a lot, and 5 of them were new games. Among them, Tencent's "One Person Under Heaven" , a horizontal fighting mobile game developed by Tencent and adapted from the Chinese comic IP of the same name, has topped the game download list for 7 consecutive days since its launch on May 27. "Love to Eliminate" ranked third, similar to the popular "Sunshine Pig Farm" some time ago, is a three-match online earning game. In addition, Youzu's 3D turn-based RPG "Mirror Flowers of the Mountain and Sea" based on the Classic of Mountains and Seas, PapaBox's hidden object + placement simulation game "Class Teacher Simulator" , and the two super casual games ranked 9th and 10th are all on the list for the first time.

There is little change in the top 10 revenue rankings, with the top 5 remaining stable. NetEase occupies 4 of the top 10, and 3 of them have slightly improved in ranking.