eMarketer: Twitter has more than 100 million users in Asia

Twitter's user growth has stagnated for years as social media users gravitate to newer platforms like Instagram and Snapchat. But eMarketer's forecast for Twitter user growth shows that seven of Twitter's top ten markets are in the Asia-Pacific region, a regional trend also evident on Facebook and, to some extent, Instagram.

More than a quarter of Twitter users worldwide are in the Asia-Pacific region. Last year, the region had 105 million users, far ahead of North America and Latin America. In 2019, the region's growth rate was 7.4%, also ahead of more saturated markets such as North America and Western Europe.

Twitter ranks first in Japan

Twitter is the largest social platform in Japan, with 64.1% of Japanese social network users using Twitter last year. By 2023, this figure will climb to 68.4%.

Twitter's appeal in Japan can be attributed to a number of factors: Japanese works well with character limits on Twitter, and using kanji allows for more expression than other languages. Anonymity is valued in Japan, with many users registering with usernames that reflect specific interests. Unlike other popular platforms, Twitter does not require users to use their real names. Japan has a high smartphone penetration rate (68.4%).

India is Twitter's fastest growing market

India’s large population and emerging digital culture are driving growth in social media. In 2019, Twitter’s user base in India grew 14.8% to 27.3 million, and is expected to grow by double digits in 2020.

Twitter's success in India is largely due to investments in localizing its service. In 2019, Twitter redesigned its website to support seven Indian languages, including Hindi, Gujarati, Marathi, Urdu, Tamil, Bengali and Kannada. Twitter India said in the fall of 2019 that non-English tweets now account for half of the total tweets in the country.

199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization