Zebra IQ: 2019 Generation Z Report

Zebra IQ released the "2019 Generation Z Report".

Generation Z refers to children born between 1995 and 2010. Currently, there are 2.4 billion people in the world, accounting for 32% of the world's population, and their spending power reaches 44 billion US dollars. Generation Z can be summarized in four words: open-minded, action-oriented, independent, and connected. Generation Z grew up with smartphones and social media, so they can immediately recognize advertisements and inauthenticity. Generation Z craves diversity, including race, gender, interests and other aspects.

User-generated content, micro-influencers, social media influencers and celebrities can all influence Generation Z.

When designing products for Generation Z, you must consider their preferences. To interact with Generation Z, you must act like a real person, not a robot. In addition, pay attention to:

Continuous communication with customers;

Get their feedback;

Exclusive Looks + Pre-Release Products.

Generation Z grew up with social media, which has also affected the way they communicate with others. If you don’t understand Generation Z slang, you won’t be able to communicate with them smoothly. Moreover, these slangs are used differently in different countries.

Generation Z values ​​trust, responsibility, autonomy and fulfillment.

For Generation Z, age is not important, but action is.

Gen Z is still young, so it’s not surprising that they chase the latest trends. Apps such as Twitch, Reddit, TikTok, Imgur, Unfold, Brat, NTWRK and Lomotif are all popular among Gen Z. For example, Twitch is an e-sports-focused live streaming platform with 15 million visitors spending 95 minutes a day and 895 million viewers per month. Reddit is an interest-based social media platform with 542 million visitors per month. TikTok is a short video platform with 27 million monthly active users, 69% of whom are Gen Z.

The PDF version will be shared to the 199IT exchange group. If you want to support our development, please join us!