Q&Me: 2019 Survey Report on Social Network Behavior of Vietnamese Internet Users

Social networks are the information hub for Vietnamese people and an indispensable tool for brands and service providers. This survey aims to understand the Vietnamese people's use of social as a source of brand information and connection.

Smartphones are the main device for accessing social networks, accounting for 98%, while tablets account for 57% and desktop computers account for 42%.

48% of them use Instagram, and 83% follow Instagram’s new updates. 66% of users use Instagram to receive updates on new products or services, 58% use it to receive promotional or event information, 51% use it because they just like the platform, and some users use it because they like Instagram posts or because their favorite celebrities also use Instagram.

65% of users use Zalo to receive updates on new products or services; 61% use it to receive promotional or event information; and 42% find Zalo’s posts good.

89% of users use Facebook Chat, followed by Zalo and 45% for chat services embedded on websites.

51% of online shopping users prefer to consult directly through chat, 42% use mobile phones to communicate, and 15% consult through SMS.

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