Maimai: 2019 China Workplace Social Report
After a piece of news that "Chinese employees have the lowest level of engagement in the world, while employees in the UAE have the highest" sparked heated discussions, coincidentally, the "China Workplace Social Report 2019" (hereinafter referred to as the Report) recently released by Maimai, a Chinese career development platform, shows that the satisfaction of Chinese professionals is also generally low, and the country only just passed the passing line. This time, Maimai used workplace social networking as an entry point, and jointly with professional market research company CCTV Market Research (CTR) and media investment management group GroupM conducted a multi-party survey of professionals across the country, showing in three dimensions the workplace pressure and satisfaction faced by Chinese professionals, as well as the purpose and method of building social relationships with each other in the workplace. Contemporary professionals are constantly precipitating their own career development context by widely building workplace social relationships while connecting with external opportunities. The resonant social atmosphere quietly affects consumption behavior in life. Chinese professionals who seek "satisfaction" with "pressure values" on their backs "Can't stay in the city, can't go back to the hometown" is a tangled problem faced by many professionals in Beijing, Shanghai and Guangzhou. Most professionals working in first- and second-tier cities have had similar thoughts of "escaping from Beijing, Shanghai and Guangzhou", but will they be happy if they escape? Maimai's big data report tells us that this is not the case. The report shows that the average self-rating of workplace satisfaction among professionals nationwide is only 6.6 points, just passing the passing line. As the degree of urban development increases, the satisfaction of professionals is also higher. Among the first-tier cities with an average satisfaction score of 6.8 points, Shanghai ranks first with 7.0 points, followed by Beijing with 6.9 points, and Shenzhen and Guangzhou rank third and fourth with 6.6 points and 6.5 points respectively. Although professionals in first-tier cities face a relatively busy and stressful working state, they can enjoy more resources and opportunities, which enables them to gain a higher sense of accomplishment and satisfaction in challenges and growth. Some professionals even reported in the questionnaire that appropriate pressure can improve workplace satisfaction. From the perspective of industry segmentation, the Internet industry, which seems to be the most popular industry nowadays, ranks only eighth in terms of satisfaction among employees. For those young people who always say "quit and go home to be freelancers", the risks suggested by this survey report are already "knocking on the blackboard" - freelancers are not very satisfied with their careers, ranking second from the bottom. Due to the little-known pressures, "unstable income", "inability to form long-term plans" and "low social recognition" will all make them have greater workplace anxiety and lower sense of security. The "communication/electronics/semiconductor industry" ranked last, which is astonishing. The traditional industries represented by "durable consumer goods", "education/training/scientific research" and "fast-moving consumer goods" have the highest satisfaction, which also makes people fall into a myth: perhaps over-competitive industries are full of more opportunities and temptations, but they cannot avoid the same level of pressure and a sharp decline in satisfaction. Further exploration of the sources of workplace pressure in different industries can be divided into two main aspects. People in the workplace are not only overwhelmed by the workload and performance pressure in front of them, but also have long-term anxiety about personal development issues such as their own abilities, promotion space and industry prospects. The report revealed that 50% of the stress for financial industry workers comes from performance, while 47% of the stress for Internet workers comes from career advancement. Although the promotion speed in the financial industry is relatively slow, everyone is burdened with performance indicators that are broken down layer by layer. Although the salary in the Internet industry is attractive, it is closely linked to the job level. If you want to have a higher income, you need to "fight monsters and level up" within the company. It is understood that in some leading Internet companies, the income gap between two adjacent job levels can be several times as much. "Workplace socializing ≠ building relationships", people in the workplace connect with people outside the workplace, and cultivate their job connections inside to earn growth. What is the purpose of workplace social networking? This survey report reveals a more balanced parallel choice of contemporary professionals. 39% of people think that they need to learn new knowledge and skills, while 38% of people are eager to make friends with excellent and valuable people through social networking. People have always simplified their understanding of building social relationships in the workplace as "building relationships" and "giving favors". It is undeniable that having a strong social network will be of great help to achieve personal work goals and career development. More and more professionals realize that an important prerequisite for building a stable network of personal connections is that their personal workplace brand is recognized by others. Just like the resume provided when applying for a job, it is a microcosm of the personal career development context. Contemporary professionals' understanding of "workplace social networking" has gotten rid of the traditional sense of "building relationships" and has gradually transformed into a dual development trajectory of "external connections" and "internal professional connections". Is workplace social networking still eating and drinking? Judging from the latest data feedback, dinner parties are still the favorite way for professionals to socialize in the workplace. More than 40% of professionals believe that dinner parties and cocktail parties are an indispensable and convenient option for workplace social networking. "Dinner table socializing" can be regarded as a unique cultural heritage in China. In ancient times, there was the "Gathering of Heroes", and now there is the "Internet Bigwigs Dinner" in Wuzhen. Dinner is not only the first choice for contemporary professionals to expand their network and enhance their relationships, but also an opportunity to exchange information and seek more cooperation opportunities. What is worth noting is that with the excessive pressure on modern professionals and the emphasis on physical health, leisure sports such as jogging or playing ball together have become an increasingly popular way of workplace socializing. With a selection rate of 38%, it has even squeezed out teahouses and coffee shops to become the second preferred way for professionals to socialize. Workplace socializing drives consumption upgrades, and people born in the 1950s and 1990s are most willing to pay for knowledge . Will people's consumption habits penetrate and influence each other through the workplace environment? The answer is yes. In Maimai's data report, we found that the younger the professionals, the more likely their consumption behavior is to be affected by workplace socializing. 10% of the post-90s admitted that their consumption often comes from "planting grass" recommendations from others. In the horizontal comparison of multiple age groups, it can be found that the post-90s generation has the highest proportion in terms of demand for consumer quality and pursuit of trends. They also invest the most in personal image, catering consumption, knowledge payment and gift giving. Another interesting finding is that although the post-50s generation ranks first in "consumption behavior is not affected", they actually follow the post-90s generation in knowledge payment consumption behavior with an 18% selection rate. It is amazing that the gray-haired generation has made such a transcendent choice after experiencing the world. The workplace social report released by Maimai this time has initially outlined the various aspects of the Chinese workplace. Workers of different generations face different degrees of pressure. The source of pressure for workers in the 50s to 70s is the overload of business volume, while the pressure for workers in the 80s and 90s, who are in the stage of career advancement, comes from the challenge of breaking through their own abilities. The data further shows that the peak period of happiness in the workplace for Chinese people lasts only 5 years, that is, between 5 and 10 years of work. After 5 years of work, they begin to enter the peak of satisfaction, and after 10 years, they begin to decline again. But this also indirectly reflects the high expectations of contemporary professionals for their own career development and future career planning. 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