Internet Weekly: China's APP category rankings in the first half of 2016

Flowers are the same year after year, but people are different year after year. The first half of 2016 has passed quietly, and the mobile application market is surging. Under the new trend, enterprise-level services, VR/AR, live broadcasting, and pan-entertainment industries are in full bloom, and a group of newcomers are rewriting the years. "China APP Classification Ranking in the First Half of 2016" follows the development trend of mobile Internet and is divided into 66 classification lists in 15 major fields. It not only highlights changes, but also demonstrates inheritance, praises the depth of business sentiment, and continues to write the greatness of Internet innovation.

Prior to this, the mobile application market was almost saturated. According to foreign media surveys, except for social and taxi apps, American users have almost stopped downloading new apps. Similar problems exist in China. People are increasingly advocating extreme simplicity. Eco-friendly apps meet most of people's needs, and the layout of the first screen of mobile phones is basically unchanged for thousands of years. However, such challenges will never affect those innovators who have mastered the unchanging "principle" and "way" with profound humanistic feelings.

The explosion of the enterprise service market has brought hope to the industry. As enterprise IT infrastructure becomes increasingly complete, enterprises need more professional big data and cloud computing services to optimize resource allocation. Similarly, many traditional enterprises hope to complete the Internet transformation as soon as possible and access excellent enterprise-level applications. This has created a trillion-dollar market.

Virtual reality made a stunning debut at the beginning of the year, and the function of mobile phones as the entrance to smart hardware has become more and more popular. Although VR/AR applications are currently limited, there are unlimited possibilities in various fields in the future, and there is a lot of room for development. VR/AR meets users' three-dimensional entertainment needs in the fields of mobile games, search, reading, and audio and video, and the capital market is also willing to follow such new concepts.

Another thing at the forefront is live streaming. Its explosion is the inevitable result of social development to a certain extent. However, too many live streaming apps in the market will inevitably face a reshuffle, just like e-commerce and O2O in previous years. After the test of time, what will finally be presented to users must be a benign and healthy model.

Whether it is mainstream culture or subculture, mobile applications will surely make achievements in these vertical fields in the future. More personalized two-dimensional and small fresh applications have already begun to emerge. The new lifestyle will also bring prosperity to vertical O2O such as micro stores and supermarkets.

The world can be remade. In 2016, both new trends and mature fields can have more outstanding products. The stars are shining and the waves are rising. Let's see how the mobile application market will be completely renewed by the end of 2016.