CIC: China's social media landscape in 2016 (with historical charts)

Kantar Media CIC officially released the "2016 China Social Media Landscape Map". Since 2008, Kantar Media CIC has continued to publish the industry's authoritative China social media landscape map, dedicated to providing brands with a deep and comprehensive analysis of China's social media landscape, thereby helping them better implement business intelligence solutions.

At the press conference, Michael Toedman, CEO of Kantar Media CIC, welcomed all participants and pointed out the company's new situation and developments. He said: "Social media still occupies an important position in their lives, especially in China. Social media continues to dominate consumers' time, attention, and trust in products and services. This is why more and more leading brands are beginning to realize the huge commercial data value in social media. "

Linda Xu, Director of Research and Consulting, introduced the Chinese social media landscape and explained the new trends and changes in Chinese social media. She summarized the overall development of Chinese social media and gave unique insights into the future prospects of e-commerce. She also highlighted the five major changes and development trends in China's social media landscape in 2016 :

1. Baidu, Alibaba, Tencent and Sina (collectively known as BATS) are undoubtedly the core forces of China's social structure. The growth of BATS has made the Internet characterized by rapid transmission (Viral), large amount of information (Informative) and high practicality (Practical).

2. China's e-commerce has integrated more social functions, thereby improving consumers' shopping experience and further arousing customers' desire to buy new products.

3. A variety of video websites and applications have emerged in the market, reaching different target customer groups.

4. Question-and-answer websites like Fenda and Zhihu Live are beginning to experience a renaissance in China and are becoming increasingly popular among KOLs.

5. As a new KOL figure and extremely influential on the Internet, the internet celebrity economy has begun to grow explosively.

Appendix: History of Change of “CIC China Social Media Landscape Overview”

• First edition published in 2008

Overview of the social media landscape in 2010

Overview of China's Social Media in 2011

Overview of China's social media landscape in 2012

Overview of China's social media landscape in 2013

Overview of China's social media landscape in 2014

Overview of China's social media landscape in 2015