RBC Capital Markets: Purchase intention survey shows that iPhone still leads all competitors

Consumers are very aware of and interested in the next generation iPhone. 74% of users surveyed said they knew Apple would release a new iPhone this fall, and 50% said they planned to use the iPhone as their next phone. Consumers value the performance improvements and larger screen of the next generation iPhone. Of course, consumers not only want a bigger screen, but are also willing to pay for it. A quarter of users said they would be willing to buy the 5.5-inch iPhone 6 even if it cost $100 more than the 4.7-inch iPhone 6.

Earlier this year, Raymond James analyst Tavis McCourt said that even if the price of the next-generation iPhone increases by $100, consumers are very willing to buy it. Analysts predict that the next-generation iPhone will cause a buying frenzy, which may increase iPhone sales by 15%-20% this year. In addition to the iPhone, Apple may also release the iWatch and a new iPad this year.