TBG: Comparison of Twitter ads and Facebook ads in Q1 2012

TBG: Comparison of Twitter ads and Facebook ads in Q1 2012

Comparison of Twitter ads and Facebook ads in Q1 2012:
1. Twitter makes several times more money per impression than Facebook, but the total amount of money it makes is still far behind Facebook.

2. Twitter users are most active in the morning and evening, and when users are active, the cost per follower is much lower

3. In terms of ad click-through rate, Twitter is ahead of Facebook in news, sports, food and beverages; Facebook is ahead in consumer electronics, travel, Internet, telecommunications, games and other industries

4. Brazilians are more likely to click on ads on Twitter

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