AllThingsD: In Q2 2012, Pinterest's social recommendation traffic increased by 2535% compared with the same period last year

According to an AllThingsD analysis report, Pinterest is becoming the most valuable social networking site in 2012, surpassing many large social companies including Facebook and Twitter.

In the first quarter of 2011, Facebook brought 88% of social recommendation traffic to retailers, and Pinterest brought 1%; a year later, Facebook brought 60% of social recommendation traffic, and Pinterest brought 26%. Of this 26% of social recommendation traffic, overseas traffic increased by 77%, and Pinterest's recent expansion in Asia has received a $50 million investment from Japanese e-commerce company Rakuten, with a valuation of $1.5 billion. If Pinterest continues this growth trend, it is expected to surpass Facebook in the fourth quarter of 2012.

More evidence:

1. In the second quarter of 2012, Pinterest's social referral traffic increased by 2535% compared with the same period last year.

2. In the second quarter of 2012, Facebook's social referral traffic increased by 2.7% over the same period last year.

3. In the second quarter of 2012, Pinterest's purchase conversion rate was 0.43%; in the first quarter, the purchase conversion rate was 0.29%.

4. Facebook's purchase conversion rate is 0.61%; the purchase conversion rate in the first quarter was 0.49%.

via: Leifeng.com