eMarketer: Twitter ad revenue is expected to reach $540 million in 2014, LinkedIn $410 million

iResearch Consulting has sorted out data released by eMarketer and found that Twitter's advertising revenue growth is expected to slow down significantly in 2012, reaching US$260 million. In the next three years, the growth rate of social media advertising revenue led by self-service advertising services will slow down relatively and enter a period of stable growth. It is expected that by 2014, Twitter's advertising revenue will reach US$540 million and LinkedIn's advertising revenue will reach US$410 million.

iResearch Consulting believes that the continued increase in advertising revenue of social networking sites is due to the continuous maturity and improvement of social platforms, the huge number of users, and the advantages of communication and interaction with users. Advertisers have increased their advertising investment in social networking sites. The self-service advertising service launched by Twitter in December 2011 for small and medium-sized advertisers will also promote the growth of its advertising revenue. After experiencing explosive growth in 2011, the growth rate of social networking sites will slow down due to the expansion of the base, but it will still maintain positive growth.

via:iresearch