Sociable Labs: Nearly half of users use social networking to log in to e-commerce websites, and social plug-ins enhance personalized experience

If online retail websites or other content websites want to obtain user information through user registration, it is best to consider social login plug-ins. This plug-in allows users to log in using accounts of similar sites such as Facebook, Twitter, Google, etc. without having to fill out cumbersome registration processes, simplifying the steps of website registration.

Studies have shown that simplifying the user registration process and providing users with the option to log in using other services can increase user login rates and engagement rates. Facebook is the first choice for users because of its large size.

Research from Sociable Labs found that half of the users who visited e-commerce sites in a given time window logged in using Facebook.

Among global social network users, a Janrain survey shows that nearly half of users chose to log in to retail websites through their Facebook accounts in Q3 2010. Among all types of websites, 42% preferred Facebook, and this is increasing over time, compared to only 40% in Q1 2010.

Fortunately, the Facebook Login plugin can provide a rich set of user information to your website, including user interests, connections, and other social attributes, allowing your website to provide a richer website experience based on this data.