Canalys: Global smart audio device shipments will reach 455 million units in 2024 and will exceed 500 million units this year

Canalys, a world-renowned data analysis company, has officially released the 2024 Global Personal Audio Device Market Report. Personal audio devices mainly include true wireless Bluetooth headsets, wireless earphones, headphones, etc.

The report states that in the past 2024, the shipment volume of smart personal audio devices reached 455 million units, an increase of 11.2% year-on-year. Moreover, the product categories included in personal smart audio devices are growing, among which the Chinese market and the Asia-Pacific, Latin American, Middle East and African markets are growing the fastest. The report shows that the Chinese market grew by 22%, the fastest growth rate among major markets in the world, the Asia-Pacific market grew by 19%, the European, Middle Eastern and African markets grew by 10%, and the Latin American market grew by 7%. For this reason, Canalys predicts that the shipment volume of smart personal audio devices will exceed 500 million units in 2025, setting a record high, among which audio devices integrated with AI will be the new favorite of the market.

The report also lists the top five brands of smart personal audio devices in the world, among which Apple ranked first with 81.8 million units shipped and a market share of 18.0%, but it fell by 6.1% year-on-year. Samsung ranked second with 37.8 million units shipped and a market share of 8.3%, a year-on-year increase of 8.5%. boAt ranked third with 28 million units shipped and a market share of 6.2%, a year-on-year increase of 25.0%. Xiaomi ranked fourth with 26.8 million units shipped and a market share of 5.9%, a year-on-year increase of 54.9%; Sony ranked fifth with 18.4 million units shipped and a market share of 4.0%, a year-on-year increase of 14.6%. Among the top five brands, only Apple has a year-on-year decline, while the other four are all growing, among which Xiaomi has the largest growth. At this rate of development, Xiaomi will soon become the world's third.

Perhaps you have seen that among the top five brands of smart personal audio devices in the world, only Xiaomi is a domestic brand, and the others are all non-domestic brands. Xiaomi can rush into the top five in this field mainly because the TWS market has become the third in the world, second only to Apple and Samsung.

From Tech Ruffian