WeChat: In 2022, the number of monthly active users of WeChat Search has reached 800 million, a year-on-year increase of 54%.

Recently, the 2023 WeChat Open Course PRO started. According to the WeChat Search team, the monthly active users of WeChat Search reached 800 million in 2022, and the search volume increased by 54% year-on-year.

According to Liang Zefeng, the lecturer of WeChat Search Open Class, WeChat Search contributed 27% to the new fans of official accounts, 20% to the new daily active users of mini programs, and the contribution to the new fans of video accounts increased by more than 120% year-on-year.

The WeChat Soso team focused on introducing the "Data Dashboard" capability, which was officially launched at the end of last year and is now available on mobile devices. For public account creators and operators, users can enter the WeChat Soso homepage through the WeChat public platform and reach the "Data Dashboard" page, or they can reach it on mobile devices through the "Soso Data Assistant" applet.

The "Data Dashboard" of the official account platform consists of multiple modules such as key data, data trends, fan sources, popular articles, and popular search terms. Liang Zefeng introduced that the WeChat search "Data Dashboard" can not only visualize the macro traffic data, but also break down the channels of specific traffic sources, helping content creators and developers find creative inspiration and operational insights from user search behaviors, and create more high-quality connections for high-quality content and services, making them "easier to search."

From TechWeb