Xiaomi: The total payment amount of Xiaomi 618 promotion across all channels in 2024 will exceed RMB 26.3 billion

In 2024, the total payment amount of Xiaomi's 618 promotion across all channels exceeded RMB 26.3 billion, breaking the record of Xiaomi's promotions over the years and setting a new historical high. In terms of mobile phones, Xiaomi's mobile phone categories are leading in all aspects, winning the double championship of domestic mobile phone sales and sales on all platforms such as JD.com, Tmall, Pinduoduo, Douyin, and Kuaishou.

Taking JD.com as an example, Xiaomi 14 won the first place in cumulative sales of domestic mobile phones in the price range of 4,000-5,999 yuan, Xiaomi 13 won the first place in cumulative sales of mobile phones in the price range of 3,000-3,999 yuan, Redmi K70 E won the first place in cumulative sales in the price range of 1,500-1,999 yuan, and Redmi Note 13 5G won the first place in cumulative sales of mobile phones in the price range of 500-599 yuan.

The Redmi K70 single product won the first place in sales of domestic mobile phones on the four major e-commerce platforms of JD.com, Tmall, Pinduoduo and Douyin during the entire 618 period.

In addition to the mobile phone business, Xiaomi's smart ecosystem also performed well. In terms of Xiaomi's home appliances, including TVs, air conditioners, washing machines, etc., it won many first places.

Xiaomi TV S 85 Mini LED won the sales champion in this category on JD.com, and Mijia Air Conditioner Super Energy Saving Pro 1.5HP Super Class 1 Energy Efficiency won the sales and sales champion in the Super Class 1 Energy Efficiency Hanging Air Conditioner category on both JD.com and Tmall. The performance of AIoT business was also remarkable. Xiaomi's ecological chain category won 91 first places on both JD.com and Tmall.

Its sales in multiple categories including water purifiers, air purifiers, sweeping robots, cameras, range hoods, smart door locks, etc. have also exceeded 100 million yuan.

Xiaomi's new retail business performed strongly, with Mi Home sales increasing by 17% year-on-year and mobile phone sales increasing by 21% year-on-year. The cumulative sales of online and offline instant retail business reached 650 million yuan, and mobile phone sales increased by 56% year-on-year.

Zikuai Technology