IDC: Google Pixel smartphone shipments to reach 10 million in 2022, one-twenty-second of Apple's

According to recent news, the Nexus series has been branded as Google phones since HTC released the Nexus One in 2010. However, this series includes devices from different companies, and even Huawei released a Nexus 6P in 2015 .

Fast forward to 2016, and Google changed its marketing strategy, replacing the Nexus phones with the new Pixel series , which was just released this week.

At present, the Google Pixel series is still a small player in the global market, but its growth momentum cannot be underestimated. According to a tweet by Francisco Jeronimo, vice president of data and analysis at IDC, Google Pixel phones will ship 37.9 million units in the entire cycle from 2016 to 2023 .

Although the total number is not large, the sales of Pixel series phones have been growing, especially in recent years, with sales growing at double-digit rates . According to data, Google shipped about 10 million Pixel phones last year .

By comparison, Apple is expected to ship more than 224 million iPhones per year, with 97.7 million sold in the first two quarters of 2023 alone . Still, people will see the Pixel as a competitor to the iPhone.

Now Pixel is not just a mobile phone, it has also released products such as Pixel Watch, Pixel Tablet and Pixel Buds Pro , which will further boost the sales of Pixel phones.

In addition, in the second quarter of this year, Pixel was the only mobile phone among the top five brands in the United States whose sales increased year-on-year , with sales of Pixel phones increasing by 48% year-on-year in that quarter.

Zikuai Technology