Why is iPhone X selling like hot cakes in China? Some say old users are forced to upgrade

The iPhone X, which costs 10,000 yuan, has a promising sales performance in China, and Apple has noticed this. Chinese people have always been very generous in spending, not to mention that the phones they use every day are Apple- branded.

Why is iPhone X selling so well in China? An analysis agency has also done in-depth statistics and found that the main reason for this situation is that the replacement cycle of iPhone users has been shortened by half.

This is actually very easy to understand. To put it simply, users who used to replace their phones every two years have now shortened their replacement cycle to one year. Specifically speaking of the iPhone X, among those who replaced their phones this year, owners of the iPhone 7 and 7 Plus also contributed a lot, which is somewhat unexpected.

In fact, iPhone 6, 6 Plus, 6S, and 6S Plus will be the main user groups who will replace their phones this year, and iPhone X is the choice of most people. However, in this wave of Chinese people replacing their phones, iPhone 7 and 7 Plus also account for a large proportion. After all, these people updated their phones after less than a year of use, which did surprise Apple.

In addition, survey data from Morgan Stanley shows that another reason for the iPhone X's popularity is that a large number of non-iPhone users in China have chosen to buy Apple's iPhone because of it. As a result, Apple's domestic market share has increased cyclically by 1.4% in the past six months.