Twitter: Daily active users increased 11% year-on-year to 134 million in the first quarter of 2019

Revenue increased by 18%, and non-GAAP net profit increased by 8.8% year-on-year

According to Twitter's first quarter 2019 financial report, the company's Q1 revenue was $787 million, up 18% year-on-year, exceeding the market expectation of $776 million. This was mainly due to the growth of advertising revenue. In terms of products, video advertising grew strongly, especially Video Website Card and n-stream pre-roll ads.

Net profit was $191 million, up 213% year-on-year; diluted earnings per share was $0.25, compared with $0.08 in the same period last year. Not calculated in accordance with US GAAP, the company's net profit was $66.4 million, up 8.8% year-on-year; diluted earnings per share was $0.09, compared with $0.08 in the same period last year.

The US market is the main driver of revenue growth, and Japan, the second largest market, accounts for 17% of revenue

In the first quarter, the US market revenue was $432 million, a year-on-year increase of 25%; the international market revenue was $355 million, a year-on-year increase of 11%, and excluding the impact of currency exchange rate fluctuations, the year-on-year increase was 15%. Japan is still Twitter's second largest market, with revenue increasing by 16% year-on-year to $136 million, accounting for 17% of the total revenue.

The company explained that the reason why the growth rate in the United States was higher than that of the international market was because the rebound of the U.S. market occurred in the second half of 2018, while the rebound of the global market had already begun throughout 2018.

The number of monthly active users reached 330 million, and the number of daily active users increased by 11% to 134 million.

Affected by the cleanup of zombie and SPAM accounts, Twitter's monthly active users still declined year-on-year, but increased month-on-month.

Committed to creating a healthy public space, the company believes it will drive user growth in the long run

The company's CEO said that his biggest concern at the moment is the health of the content on the platform. "Our goal is to provide a public communication platform, but we have seen a lot of abuse on this platform, including harassment, manipulation, and the spread of false information. What I am most worried about is whether we can respond to these challenges in a systematic and scalable manner."

Since the middle of last year, Twitter has started using a mechanism to measure the health of conversations on the platform. Earlier this month, Twitter announced that it has used machine learning technology to automatically detect harmful content, and currently 38% of harmful content is automatically screened out by algorithms. Previously, machine learning technology was only used to track spam.

In addition, Twitter also uses algorithms to filter out tweets containing private information. Since the use of this technology, Twitter has deleted 2.5 times more tweets containing private information in a timely manner than before.

The company believes that by doing subtraction, creating a healthier and more valuable space for users will ultimately drive user growth.

According to the data, the company's daily active users increased instead of decreased in the first quarter, increasing by 11% year-on-year to 134 million.

In terms of product improvement, the official test application is launched, simplifying the photo and shooting functions

In March, Twitter launched the official test app Twttr. The new feature test will use Twttr instead of the existing Twitter app. The first feature Twitter plans to test is a new design for the conversation, which makes it easier to reply to the initial tweet. Twitter said the new feature test has a positive impact on the conversation.

Photos and videos are important features for sharing what’s happening on Twitter. In the first quarter, Twitter upgraded its client so that users can enter the camera by swiping left on the homepage, making it easier for users to shoot and post tweets.

In the first quarter, Twitter continued to strengthen its cooperation with content providers, including NBA, FOX sport, etc.

In Q2 2019, Twitter will continue to invest in the following areas:

Health: This is Twitter’s top priority, both in terms of thought and resources. The company is committed to helping people find trusted information and feel safe to participate in conversations on Twitter.

Conversation: Twitter's key weapon is to ensure that it remains a place for people to learn about and talk about what is happening in the world. Making it easier for people to participate in conversations, organize by interests and events, and make it easier for people to find the information they need will drive people to use Twitter more often.

Revenue Products and Sales: The company will continue to invest in business products to help advertisers connect to what is happening on Twitter, and will also expand its sales team to support growth of customers in the U.S. and globally.

Platform: The security of data centers and customer data, and the development of a technical team will support and enhance the company's services.

via: 199IT original