Social media becomes the new travel postcard: Australian millennials love posting their travels online

With the widespread popularity of social media, Australians have also achieved "digitalization" in recording holiday travel. According to statistics, only 18% of Australians still use postcards to record their journeys, and the number of Australians using photo albums has also dropped from 47% to 27%.

Social media is the new postcard

According to the British Daily Mail on the 30th, there was a time when Australians would use postcards to share what they saw and heard when traveling with family and friends. But the latest research shows that this long-established way of communication has become a thing of the past. Australians have abandoned traditional ways of sharing their travel experiences with others, such as photo albums, postcards, and holiday summaries, and replaced them with electronic methods - social media. With the development of the information age, social media and email have become the dominant way for people to communicate. An online survey conducted by the search engine KAYAK.com.au shows that social media has become a new "postcard."

Millennials love social media

The survey shows that only 18% of Australians still use postcards, while ten years ago, postcards were the most fashionable way to share travel experiences. Traditional paper photo albums have also been forgotten by people, with only 27% of people still using paper photo albums, compared to 47% ten years ago. Sharing travel experiences through social channels has far exceeded other traditional forms. More than half of Australians will choose to use social networking sites such as Facebook, Twitter and photo sharing sites such as Instagram to share what they see and hear during their travels. KAYAK.com.au Vice President Debby Soo said that this survey aims to study the impact of the ever-changing electronic information age on people's travel. She said: "We want to further understand the relationship between Australians and mobile phones in the past decade, especially to explore the relationship between attitudes, behaviors and perceptions. The survey shows that social media has become a driving force for Australians to travel, and they also choose to share their travel experiences here, especially millennials."

KAYAK.com.au survey results at a glance

More than 55% of millennials use their smartphones to share their vacation experiences with family and friends.

Smartphones have become increasingly useful in assisting passengers check in to flights over the past decade, with 17% of passengers choosing to check in online.

51% of Australians use online services to search for flights or book hotels before travelling.

Online travel bookings have tripled in ten years.

Sharing travel experiences on social media has increased by 70% in the past decade.

43% of Australians book their travel on a computer, while 33% use their smartphone.

62% of 18-24 year olds use their phones while on vacation, and 23% post photos of their trips online.