MarketingLand: Super Bowl social network war: 50% of TV ads mention Twitter
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Twitter was mentioned in 26 of the 52 TV ads, accounting for 50%, while Facebook was mentioned in only 4 ads, accounting for 8%. In the Super Bowl football game that just ended on February 4, 2013, the Baltimore Ravens defeated the San Francisco 49ers at the last minute. In the social network war that was triggered by this, Twitter defeated its competitors such as Facebook and Google+ with an absolute advantage. According to statistics from the US technology blog MarketingLand, of the 52 TV ads played by sponsors of the US Super Bowl, 26 mentioned Twitter, accounting for 50%, while Facebook only had 4 mentions, accounting for 8%. Although Google+ is known as the world's second largest social network, it did not appear in any of its ads. YouTube and Instagram were mentioned once in the Hyundai and Oreo ads respectively. This trend is in stark contrast to last year's Super Bowl, when Twitter and Facebook were mentioned eight times each in 59 ads. By this calculation, Twitter grew more than 200% year-on-year, while Facebook fell 50%. Google+ was also not mentioned last year. |
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