IDC: China's learning tablet market shipments in the second quarter of 2023 will be approximately 1.03 million units, up 36.6% year-on-year

Baidu

Xiaodu G series products have helped Baidu maintain its first place in the overall learning tablet market. The affordable price, coupled with the support of the AI ​​Wenxin large model, has made Baidu's G series products a market leader in the RMB 1,000 to 2,000 price range.

iFLYTEK

As an industry pioneer in the field of artificial intelligence, iFlytek has widely applied AI to learning tablets, enabling its T series products to gain the first market share in the price segment above RMB 6,000. In addition, the new C series products in the second quarter of 2023 not only enabled iFlytek to gain a place in the market in the price segment of RMB 1,000 to 2,000, but also helped iFlytek's shipments rise to second place in the market.

Backgammon

As a veteran manufacturer of learning tablets, BBK has always occupied the top position in the offline sales channel. With its T series and X series products, BBK is in an absolute leading position in the offline market above RMB 4,000 in the first half of 2023. The S series products have also gradually increased their market share with their excellent performance, excellent content resources and AI support. The new product S7 in the third quarter has improved the overall performance of the S series, and with the screen upgrade, it is believed that it will give consumers a better experience.

The trend of large screen is obvious

Although the market share of 10- to 11-inch student tablets still dominates, it is worth noting that the market share of products larger than 15 inches is increasing, reaching 16.5% in the first half of 2023. Large-screen tablets are the future development trend of student tablets. As performance and content continue to improve, parents are paying more and more attention to the eye protection function of learning tablets. Therefore, major manufacturers are constantly developing large-screen learning tablets.