eMarketer: 60.5% of US Internet users frequently visit social networks in 2018

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According to eMarketer’s latest report, “US Social Network User Forecast: 2018-2022,” nearly 200 million people (60.5% of the US population) accessed social networks at least once a month in 2018, up 2.6% from 2017. User growth rates will remain low throughout the forecast period. However, usage by device and social platform is more striking.

Facebook remains the leading social platform, with 60.6% of U.S. Internet users. However, the continued decline in teen usage is causing some problems for the social giant. By 2022, its penetration among U.S. Internet users will drop to 60.2%.

Facebook's U.S. user base will grow 0.9% to 169.5 million in 2018, driven primarily by older demographics, but the number of users under 25 will decline by 5.6% to 9.3%, a loss of 2.1 million people.

Snapchat will be the biggest beneficiary. By the end of this year, 68.0% of US Internet users aged 12 to 17 will frequently visit Snapchat, surpassing the popularity of Facebook and Instagram (47.2% and 43.6%) in this age group.

Meanwhile, Instagram's user base will grow 13.1% to 104.7 million.

199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization