Official data from Taobao Mobile: Taobao Mobile operating data for the first half of 2013

According to 199IT, the latest data from Taobao Mobile shows that the number of newly activated users of Taobao Mobile clients reached 102 million in the first half of 2013. The reporter also learned that the number of active users who browse Taobao via mobile phones has increased by 3 times compared with the same period last year.

In the era of mobile Internet, users' acceptance of mobile Taobao is obviously faster than expected. In fact, compared with some other applications, the user growth rate and activity of mobile online shopping have reached the forefront.

The following are the key points of the data:

1. From January to June 2013, the number of new Taobao mobile users exceeded 100 million.

2. The number of active users has increased three times compared with the same period last year.

3. The sharing public account "Weitao", which started internal testing in May, has been visited by more than 50 million users within two months.

4. The average time users spend on Taobao Mobile is 20 minutes, including 18.5 minutes in first-tier cities and 19 minutes in second-tier cities.

5. In 2012, the average annual consumption of female Taobao mobile users reached 1,757 yuan, while that of male users was only 1,144 yuan.

6. In terms of age, the main user group of Taobao Mobile is young users aged 30-35.

7. In the second quarter of 2013, the number of Taobao sellers whose wireless transaction volume accounted for more than 10% of their total sales reached 1.1 million, a year-on-year increase of 489%.

8. The number of Taobao sellers whose wireless transaction volume accounts for more than 30% of PC has reached 339,000, a year-on-year increase of 412%.

9. Nationwide, Guangzhou saw the largest growth in wireless Taobao sellers, with the number reaching 515,000 in June, up 48.5% from December 2012.

By comparing with WeChat, we can find that at the end of 2012, the cumulative number of users of Taobao Mobile and WeChat were both 300 million. The total number of WeChat users exceeded 400 million in the first half of the year, while the number of new users of Taobao Mobile client alone exceeded 100 million in the first half of the year. It can be seen that in the first half of 2013, the growth rate of the number of users of Taobao Mobile and WeChat was basically the same.

According to analysis, there are three main reasons for the rapid development of mobile e-commerce in my country: the first is the increase in the number of mobile phone users and the number of mobile phone users surfing the Internet; the second is the widespread popularity of cheap smart phones and tablet computers; and the third is the reduction in Internet speed, wireless broadband, and tariffs. At the same time, the accumulation of traditional e-commerce has also laid the foundation for the development of mobile e-commerce.

The surge in new client users has also driven the growth of overall visits to Taobao Mobile. Data shows that from January to June 2013, the average daily number of visits to Taobao Mobile has also increased significantly, with the number of daily active users more than three times that of the same period last year. At the same time, users are spending more time on Taobao Mobile, with each active user spending an average of at least 20 minutes on the client.

A series of "transformation" measures taken by Taobao Mobile this year have also greatly increased the time users spend on the client. For example, the shopping guide sharing public account "Weitao", which began internal testing in early May this year, has been visited by more than 50 million users in just two months.

Chinese consumers are far more receptive to mobile online shopping than other regions in the world. Research firm eMarketer predicts that the growth rate of mobile e-commerce in the United States in 2013 will only be around 55.7%, and it is expected that the transaction volume on smartphones will reach 13.44 billion US dollars in 2013. In contrast, the growth rate of Taobao Mobile, which occupies 80% of the Chinese mobile e-commerce market, has maintained an average growth rate of more than two to three times for three consecutive years, and it has already led the world in terms of the total number of mobile shopping users, activity and overall transaction volume.