Tabtimes: Nexus 10 sales volume is only 680,000 units

There is a new move for Android flagship tablets. According to Tabtimes, Samsung is about to launch a tablet with the same configuration as Nexus 10, also equipped with a 10.1-inch screen, 2560 x 1600 resolution, dual-core Exynos 5 series processor, dual cameras, etc. Since the configuration is almost the same, there may be major improvements in appearance and interface.

Some people may be concerned about the status of Nexus 10. There has been little news about this product since it was launched in December last year. However, its cousin Nexus 7 has been frequently seen as a star product, claiming to have sold 6.8 million units. The sales of Nexus 10 should not be bad.

The truth is that it is really selling very poorly. Mobile market analyst Benedict Evans wrote that the sales of Nexus 10 were only 680,000 units, only 1/10 of the sales of Nexus 7, and even lower than the sales of Microsoft Surface. This obviously explains some problems.

It should be noted that the iPad has been on the market for 3 years, and it took Android tablets 2 years to surpass it. Now, a flagship tablet launched by the golden combination of Google and Samsung has suffered a Waterloo, and its sales volume is even far less than that of Asus, which has a lower brand awareness. This is a strange phenomenon. Samsung failed to replicate its success in mobile phones and lost to low-priced products. This may indicate that price determines consumers' choices.

Nexus 10 was officially launched in December last year. The lowest-spec version was priced at $399, slightly lower than the iPad's $499. Nexus 7 was priced at $199, and later increased its capacity without changing its price. Other popular tablets, such as Amazon Kindle Fire, also won the market with their $199 price tag. Low prices seem to be a stepping stone for Android tablets, helping Android tablets surpass iPad's market share to a certain extent.

On the other hand, before the iPad mini came out, iPad had tens of millions of units shipped every quarter. After the iPad mini was launched, iPad's share was gradually diluted, but its sales volume was still higher than that of iPad mini. The hot sales of high-end products allowed Apple to earn high profits, and then continue to invest in research and development to produce better devices. If Android tablets continue to hover at low prices, it is hard to say that there will be a big improvement in overall quality.

Samsung currently ranks second in the tablet market share. The reason is that it relies on the rapid launch of new products and the implementation of the strategy of flooding the market with products. Currently, Samsung's tablet products cover 7 inches, 7.7 inches, 8 inches, and 10.1 inches, and 11.6-inch products may be launched in the future. Coupled with Samsung's aggressive marketing, it is only natural that it has gained market share.

But an embarrassing phenomenon is that how to sell more products in the high-end market is still a difficult problem to solve.

Article from: iFanr