Amazing Ants: Over 2.2 million downloads in first 2 weeks

Pocket Gems, once one of the largest social mobile developers, is now in publisher development mode.

The first third-party game was Amazing Ants, developed by Twyngo and released on iOS, followed by Chasing Yello, developed by Dreamfab and released on Android.

The publisher is currently preparing to release a series of games.

Amazing Ants received 2.2 million downloads in two weeks and reached the top of the free app charts in 36 countries.

Chasing Yello fared slightly better, with 2.3 million downloads in two weeks.

In other words, both games achieved good revenue performance in the short term.

Of course, Pocket Gems' turnaround has seen the company's 25 games reach over 100 million downloads, and the company has very experienced professionals in planning, with cross-marketing platforms, analytics, QA and ongoing game operations experience.

Of course, considering that Amazing Ants was Twyngo's first release, it seems like the new American company hasn't experienced much success since its inception.

"Pocket Gems has been a huge help to us in our freemium model," said Twyngo CEO Unni Narayanan.

"They truly understand the value of customer retention and long-term operational strategies."

Article from: Game Panorama