Janrain: It is best for the website to provide multiple social login methods

In order to reduce the trouble of user login and registration, and to take advantage of the social effect, more and more websites have deployed social login plug-ins.

According to Janrain’s data, Facebook is the world’s most popular social login platform, with a market share of 46.2%, but its growth has almost stagnated. Google login’s market share is stable at around 1/3, and Twitter, Yahoo, etc. account for 19.4% in total.

The preferred login accounts of users of different types of websites vary slightly. The proportion of users who use Facebook accounts to log in to game and entertainment sites is 64%, while the proportion of users who use Facebook accounts to log in to music and retail sites is as high as 61% and 59% respectively.

Although Facebook is the most popular login platform, it is still ideal for websites to provide multiple social login entrances on their website.

via: eMarketer