How many Cha Yan Yue Se restaurants are there in Changsha? Why is Cha Yan Yue Se only in Changsha?

How popular is Cha Yan Yue Se? Almost everyone who has tried Cha Yan Yue Se in Changsha said it tastes bad! So, how many Cha Yan Yue Se restaurants are there in Changsha? It’s really hard to count. People who have been there say there is one every 50 meters. The most important thing is that there are queues at every restaurant. It’s really amazing. So, besides Changsha, can other cities open Cha Yan Yue Se?

How many Cha Yan Yue Se restaurants are there in Changsha?

It's really hard to count these. We can say that in Changsha, there is a Cha Yan Yue Se restaurant every 50 meters, and sometimes even every 20 meters. And at crossroads, there is one at each of the four intersections. Anyway, there is one if you walk a few steps. No matter which restaurant you buy from, there will almost always be a queue, and you will have to wait for more than 20 minutes each time. Every restaurant is doing very good business!

It can be seen how popular Cha Yan Yue Se is in Changsha! This brand of milk tea is monopolized. I want to know if there are any Yi Dian Dian, Hey Tea, Le Le Cha and the like in Changsha?

Why is Cha Yan Yue Se only in Changsha?

The first reason is to create a brand with the most local characteristics. Today, Cha Yan Yue Se has been fully integrated into the lives of Changsha locals and has become a local feature of Changsha.

Second, Cha Yan Yue Se is a directly-operated store, not a franchise store. It has been officially announced before that all brands have their own businesses and franchisees do not interfere. But precisely because of this, the venue will be restricted. If stores are opened in other cities, the cost will be higher and more troublesome in some aspects.

The third point is that the quality of milk tea cannot be guaranteed after opening a branch, which will affect its reputation. This is also the most important reason. If there is a problem with the quality of milk tea, it will directly affect its reputation and business.

Can Cha Yan Yue Se franchise be expanded beyond Changsha?

cannot.

All the Cha Yan Yue Se stores you see in Changsha are directly operated stores, there are no franchise stores. The current boss has also said that he does not support opening branches in other cities. After Jack Ma invested in Cha Yan Yue Se, many netizens are looking forward to the opening of branches, but they don’t know when!