Edison: 2017 US Smart Speaker User Survey Report

199IT original compilation

Edison released the "Smart Audio Report" which showed that 16% of American adults have a smart speaker, equivalent to 39 million people, and 65% of users do not want to go back to life without smart speakers.

By device brand, 11% of U.S. adults use Amazon Alexa and 4% use Google Home.

During the 2017 holiday shopping season, 7% of Americans received a smart speaker and 4% received their first smart speaker.

The survey found that smart speakers are changing people's behaviors and forming new habits. 39% of respondents said that smart speakers have replaced traditional radios, 34% said that smart speakers have replaced smartphones, and 30% of respondents have replaced TVs with smart speakers.

51% of users use their smart speakers more frequently one month after getting them, while 33% maintain the same usage.

71% of users listen to more audio after getting a smart speaker, of which 28% listen to more news, and 44% use the voice assistant on their mobile phone more after getting a smart speaker.

The survey found that 64% of smart speaker owners want to use the technology in their car.

53% of smart speaker owners often share the device with family members, and 39% occasionally share it with family members.

66% of smart speaker owners use their devices to entertain friends and family, with playing music (60%), answering general knowledge questions (30%) and asking about the weather (28%) being the most common tasks.

Users prefer to place smart speakers in the living room and study (52%), followed by the kitchen (21%) and master bedroom (19%). 31% of users connect smart speakers to smart home devices.

38% of users plan to purchase another smart speaker to control smart home devices.

Smart speakers are also changing people’s consumer behavior: 31% of users add products to their shopping carts through smart speakers, 29% research products on their devices, 22% buy a product again on their smart speakers, and 22% buy new products.